Simple Insurance Rebranding Logo Design

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This customer received 185 logo designs from 86 designers. They chose this logo design from Renen as the winning design.
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Logo Design Brief
we are rebranding our company. we are looking for a logo that expresses growth and expansion. the logo will be both consumer and business facing. logo will need to be interchangeable with the verbiage of simple insurance vertical markets. these include auto, health, and home (simple insurance, simple auto insurance, simple home insurance, etc..). i attached the old logo for reference. who ever wins the contest will have their work reach millions. SIMPLE is the main idea. NO SYMBOLS. DESIGN HAS TO STAY SIMPLE BUT NOT BORING.
Industry/Entity Type
Insurance Broker
Logo Text
Simple Insurance
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Google type colors...Google blue, white, grey
- Please make sure to include designs for the following:
- Simple Insurance
- Simple Health
- Simple Auto
- Simple Home