• US$160

• 25 designs

• 8 designers

---

Logo Design Brief

Repurpose an existing logo (attached) to create a new logo and variations (large, small, grey scale and B&W) for the ATD Chicagoland's Workplace Learning & Performance Institute (WLPI). The logo should include the acronym "WLPI". Large logo should include "ATD Chicagoland's Workplace Learning & Performance Institute". The large logo may also include a tag line "Advancing the Training & Development Profession".

The small sized logo should include just "ATDChi.org" rather than the longer text above. Small logo should include "WLPI".

The logo should conform to the ATD chapter branding requirements (attached), primarily conforming in colors and/or gradients (if used) and fonts. The logo should compliment the ATDChi logo's (attached).
The variations of the logo need to be usable on printed material (marketing material and the Institute's printed training materials, and on the ATDChi.org website.

Target Market(s)

Human Resource Departments, Training Departments, Individuals who are new to or wishing to enter the Training & Development Profession

Logo Text

ATD Chicagoland's Workplace Learning & Performance Institute

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• See attached Style Guide

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The provided logo, the Acronym "WLPI" and either "ATD Chicagoland's" or "ATDChi.org".
• The ATD branded colors and fonts as indicated in the attached Style guide.

Nice to have

• the text "Workplace Learning & Performance Institute"
• tagline "Advancing the Training & Development Profession"

---

Files

Download all files - 1.2 MB