Modern B&W Text-Based Logo, Quickly

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Contest winning design

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This customer received 107 logo designs from 28 designers. They chose this logo design from Fanol Ademi as the winning design.

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Logo Design Brief

Need a simple, clean, contemporary design using the words "Work that Matters" the emphasis is on Matters. We improve people's work lives by helping them build the skills they need to do what they care about…And to help them learn and grow from their work. We are based in Boulder, Colorado.
Video here:
https://www.dropbox.com/s/37z0qqcvwu176zz/WTM_intro_v3-approval.mp4

It needs to look like a company that is doing cutting edge work, but is also trust worthy. I like the modern, clean designs. Words that describe what I'm looking for:
Savvy, Zen, Uplifting, punchy, modern, and progressive.

Lets start with black and white text treatment with a graphic component…stairs going upward, something that evokes a feeling of uplifting, but needs to be simple. Line drawing is OK.

Info Icon
Updates

see if you can view this video here about Work that Matters. The logo will be used in this context:

https://www.dropbox.com/s/37z0qqcvwu176zz/WTM_intro_v3-approval.mp4


Added Tuesday, April 30, 2013

Hi all, 

I appreciate the concepts thus far. I'm looking for a text based logo with a design element. I do not prefer ALL CAPS. I like sans serif fonts, but am open to others. It needs to look iconic - able to represent the brand on-line and in print. I'll eventually add color, but I think starting B&W lets us focus on the design first, and then we can add color later. It will need to work in Black and white alone. 
Thank you,
Jessica

Added Wednesday, May 01, 2013

Thank you for this very active contest!  I appreciate the designs and your energy. Please focus on simple, text-based logo designs with an small/understated graphic element. I'm looking for minimalist, easy to read, clean designs. The stairs seem to be too complex. Maybe stepping stones,  I appreciate the organic look - not techno, not harsh. Friendly zen. Simple, clean minimal.  Most of the designs submitted are way too much, trying to hard.  Focus on uplifting, supportive, trustworthy - and above all simple.

Thanks again for your creative efforts.
Jessica

Added Saturday, May 04, 2013

Based on the ideas shared so far, I uploaded a design concept that could be improved upon. Just a thought.

You have been a terrific group, and I really appreciate your support as I figure out the best way to represent the concept  of improving worklives through professional development.
Thanks,
Jessica

Added Sunday, May 05, 2013

Target Market(s)

Professionals who want meaningful work - and want to grow themselves.

Industry/Entity Type

It Company

Logo Text

Work that Matters


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Should not have
  • Not interested in initials, all caps, or complex designs.

Files
TIFF
Payments
1st place
US$200
Total
US$200

Project Deadline
05 May 2013 23:52:25 UTC
Language