Modern B&W Text-Based Logo, Quickly
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This customer received 107 logo designs from 28 designers. They chose this logo design from Fanol Ademi as the winning design.
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Logo Design Brief
Need a simple, clean, contemporary design using the words "Work that Matters" the emphasis is on Matters. We improve people's work lives by helping them build the skills they need to do what they care about…And to help them learn and grow from their work. We are based in Boulder, Colorado.
Video here:
https://www.dropbox.com/s/37z0qqcvwu176zz/WTM_intro_v3-approval.mp4
It needs to look like a company that is doing cutting edge work, but is also trust worthy. I like the modern, clean designs. Words that describe what I'm looking for:
Savvy, Zen, Uplifting, punchy, modern, and progressive.
Lets start with black and white text treatment with a graphic component…stairs going upward, something that evokes a feeling of uplifting, but needs to be simple. Line drawing is OK.
Updates
see if you can view this video here about Work that Matters. The logo will be used in this context:
Added Tuesday, April 30, 2013
Hi all,
Added Wednesday, May 01, 2013
Thank you for this very active contest! I appreciate the designs and your energy. Please focus on simple, text-based logo designs with an small/understated graphic element. I'm looking for minimalist, easy to read, clean designs. The stairs seem to be too complex. Maybe stepping stones, I appreciate the organic look - not techno, not harsh. Friendly zen. Simple, clean minimal. Most of the designs submitted are way too much, trying to hard. Focus on uplifting, supportive, trustworthy - and above all simple.
Added Saturday, May 04, 2013
Based on the ideas shared so far, I uploaded a design concept that could be improved upon. Just a thought.
Added Sunday, May 05, 2013
Target Market(s)
Professionals who want meaningful work - and want to grow themselves.
Industry/Entity Type
It Company
Logo Text
Work that Matters
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Not interested in initials, all caps, or complex designs.