• US$180

• 86 designs

• 18 designers

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Logo Design Brief

Wixifi is a online investment advisor (robo advisor) brand.

Tag line: investing simplified

Business line: The product is aimed at providing optimal returns with optimal risk to clients across India. The idea is for people to stop paying heavy fees for mutual funds, hedge funds and other money managers who promise to beat the market but on an average do not do so. The base algorithm is based on Nobel prize winning theories.

Similar brands overseas: wealthfront.com, betterment.com, nutmeg.com

Elevator Pitch: Get an automated intelligent portfolio tailored for you at a fraction of the cost of the alternatives.



Positioning: Low cost, high return, passive investing beats active in the long run

Direct competition: mutual fund houses (HDFC Mutual fund, ICICI Prudential), local investment advisors, brick and mortar investment advisors, Online investment advisors

(Finqua, ArthYantra, FundsIndia)

Logo usage: Online website, Andriod and iOS App, business cards.

Brand keywords: Trust, transparency, Long term thinking, Growth, Luxury, Wealth

Current logo and a marketing pitch attached. I dont like enough to release it online this one so gotta make it look more professional, trustworthy and better than the competition. The Front page design will be changed around as per the logo guidelines finalized on this design contest.

Deliverables: High res artworks (Corel), design layouts, brand manual on usage of logo colors on other stationery

Attachments:
Attached is the front page design mock up. You dont have to adhere to this. Its just intended to give you a feel for where things stand right now.

Other logo ideas are also attached.

The inside of the application looks like:
http://triangular.oxygenna.com/

The logo should work decently with this theme.

Target Market(s)

Broad: All mutual fund investors and direct stock investors in the country.
Focussed set at first: Early adopters of the app community in India.

Industry/Entity Type

Investment

Logo Text

wixifi

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Segoe UI

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Rapid appeal
• 2. Should look opulent but with sophistication
• 3. Have a tinge of playfulness

Nice to have

• Fractal based designs, twisted tape designs, clean designs, Single color designs, dual color designs

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Files

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