• US$280

• 18 designs

• 7 designers

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Poster Design Brief

We need a poster design for a product called Isoflect, a reflective insulation membrane, used for buildings insulation.
Isoflect is used in almost any type of building, industrial and civil, from attics, mansards, terraces and walls up to floors, pipes and climate tubing.

Isoflect main features:
- increase thermal comfort
- energy economy/efficiency
- excellent investment (drops the cost of climate consumed energy)

Product target audience are constructors, architects, end-users….
The product is sold exclusively through distributors (DIY chains), where the poster will be exposed at selling points.

Objective The primary objective is to communicate the product features and second, to persuade the audience to buy the product. The visual has to create a strong impact and should draw the DIY visitors to the product selling point.

Focus: Isoflect product protects the entire house, against both warmth and cold (eg: in the summer time, Isoflect reflects the heat and thus the house keeps a good interior climate; in the winter time, Isoflect keeps the warmth inside the house). The visual should include the Robot character, which emphasize the power and performances of the product, and Isoflect House, which presents the house elements where Isoflect can be used.
Isoflect is a new brand, intend to be positioned as a leading insulation provider. We provide an innovative product, with remarkable features, bringing value-added to our customers.

Additional info… In the Silver label you will find with red the applications for Isoflect membranes.

Attachments
- Isoflect Robot (3D)
- Isoflect House
- Isoflect logo
- Isoflect Silver label
- Antenna Font

The label is only to see where Isoflect membranes are applicable. The technical data are not a part of this Project.

Dimensions:
120 centimetres with 132 centimetres. Bleed: 2,5 centimetres

Target Market(s)

DIY chain clients, architects, constructors

Industry/Entity Type

Home Builder

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Personality, visual impact, expressive images
• Elements:
• - robot
• - house
• - logo
• - antenna font

Nice to have

• the Poster should communicate good feeling, good living climate
• Poster title: "Innovative insulation for comfortably living" or something similar

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Files

Download all files - 48.6 MB