Millennials on the Rise (MOTR)

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This customer received 49 logo designs from 15 designers. They chose this logo design from hih7 as the winning design.
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Logo Design Brief
Millennials on the Rise (MOTR) is supporting the migration of Millennial culture to solidify the many different identities of this budding generation.
We add value to millennials, employers, and educational institutions by providing access to a variety of services and technology. We aim to bridge the gap between Millennials and other generations. MOTR exists as a digital guidepost for Millennials to showcase their talents; create, digest and share peer-sourced content; and gain access to productivity tools and employment opportunities.
MOTR equips Millennials with an array of digital productivity tools, in which users can collaborate across platforms to complete projects, exchange knowledge or even excel in their current role.
In doing so, Millennials on the Rise facilitates an environment where users create, collaborate, and contribute towards synergistic efforts to grow, establish themselves, and maximize their impact.
Symbolism:
Digital sign post
a motor or piece of machinery
an ecosystem/environment
MOTR
Potential colors featured:
dark blue #080c29
light green #97ff76
light grey #aebbbc
Target Market(s)
Millennials (Born 1980 - 2000)
Logo Text
Millennials on the Rise or MOTR
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern, Simple, Clear, Diverse
Should not have
- Tacky, Bulky, Overdone