• A$200

• 114 designs

• 11 designers

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Logo Design Brief

A logo design is required for an internet presence, initially in the form of a blog and podcasts, to provide visitors from all demographic areas with self-help and personal coaching information to assist them in achieving a more peaceful, balanced mind (& life).

The site's content will have a strong focus on mindfulness & meditation practices and how they can be applied to daily life, in a similar vein to the site "A Quiet Mind" and the book "The Power of Now".

Also, the site will be a convergence point for traditional Buddhist views and modern science based approaches to calming the mind and finding peace in daily life. It will explore both paths with equal openness and objectivity.

The site will be a free (ie. non-profit) resource available to anyone who wishes to access it.

In a nutshell, "Back to The Now" is all about abandoning thoughts of the future and past and coming back to the present moment, time and time again.

Undecided about the capitalisation of "The", so am open to both options.

Target Market(s)

Anyone experiencing challenges in life or interested in the concepts of mindfulness and meditation

Industry/Entity Type

Internet

Logo Text

Back to The Now

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Evoke a sense of calm, clarity and/or consciousness (or "awakeness"). Incorporating all three aspects would be a bonus.
  - Emphasis on the "Now" being the focal point... (ie. the only place in which one can find peace and overcome life's difficulties.)
  - Feeling of openness and space - the site will likely have a clean look with a lot of white space (eg. Apple's site).
  - Simplicity

Nice to have

• - Looking to strike a balance between the traditional (Buddhism spirituality) and the modern (Western science).
  - A logo that can cleverly incorporate multiple concepts without creating confusion or busyness is a plus. Think the optical illusion in which a vase becomes two profile faces, depending on how it is viewed.
  
  Here are some words & concepts that may assist with the design:
  
  Peace, calm, happiness, mind, clarity, present moment, alert, awake, freedom, knowing, life, stillness, balanced/centered, here & now, free from worries/stresses/anxieties.
  

Should not have

• - The logo should not be "corporate" or "enterprise" in appearance
  - Also, should not be cluttered or busy
  - Note: The concept was born as a twist on "Back to the Future". However it should not copy or be reminiscent of the Back to the Future logo