• US$200

• 74 designs

• 16 designers

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Logo Design Brief

Cheri Anderson, a professional life coach and certified human behavior consultant, is looking for a clean and simple logo that captures the feeling of movement.

ABOUT CHERI
Cheri works with individuals and teams help them overcome challenges and problems with communication, trust, internal conflicts, and more. She works with troublesome teenage girls to high-level professionals worldwide.

She also works with businesses and business owners to build human capital through personality assessments, engagements, skill building and more.

OVERALL LOOK & FEEL
Below are keywords to describe Cheri's logo:
-Movement
-Warm
-Welcoming
-Safe
-Friendly
-Interesting
-Easy
-Professional
-Different
-Unique, Creative
-Helpful / Impactful

A VISUAL EXERCISE
Cheri was asked to choose imagery for 9 things that best describe her: a chair, animal, desk item, song, word, personality, architecture, car and beverage. The slides were her responses are attached. These are images that resonate with Cheri. We hope that it will be helpful in guiding the creative discovery of her logo.

EXAMPLES
Below are two examples that Cheri likes and why:
1) Martin French: http://martinfrench.com/about/
Cheri says: He has post cards printed with his name painted partially in brush strokes - not visible here on website. But I still like his presentation.

2) Ebel Artistry: http://ebelartistry.com/
Cheri says: I like her logo and a lot of her site layout.

LOGO TYPES
She'd like to have 2 versions. 1) a wordmark logo and 2) a lettermark logo to be used as a 1x1 ratio thumbnail. We are also open to seeing an abstract logo creation.

Industry/Entity Type

Building

Logo Text

Cheri Anderson

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files