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Run New England Logo
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This customer received 73 logo designs from 25 designers. They chose this logo design from Lovely Claire as the winning design.
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US$642
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73 designs
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25 designers
Logo Design Brief
Run New England (www.runnewengland.com) is a website dedicated to New England road races. I need a logo design that embodies the spirit of the project by capturing the culture of running. Currently, the site is a calendar of New England road races but there are plans to expand beyond this offering in the future, and the logo needs to scale to that.
The color scheme should be taken from the website, focused mostly on the green I've used. The style of it should be fun and whimsical, but also relate back to running in a way that will appeal to both hardcore, competitive runners and the more casual variety of runners.
The logo needs to work for:
-The website. It needs to work as a stand alone (Run New England) and with a tagline (Your comprehensive calendar for New England road races).
-Social media. There needs to be an icon component to the logo that can stand on its own with or without the Run New England text. This is critically important - I do not want something I could just download off of a stock photo site. I want something that can stand by itself as a unique and recognizable element.
-T-shirts and Stickers / other swag
-On both light and dark backgrounds (I am ok with the color being different on each type of background, but the shape / design of the logo still needs to work).
Updates
Having seen a variety of submissions at this point, here are the most critical elements I'm looking for:
- The imagery used in the logo needs to be unique, and needs to work as a stand alone piece. I'm looking for creative visions for this, more than a generic runner silhouette.
- Look at www.runnewengland.com and incorporate the color green I used on the site as the main color. Other colors are fine too, but this green should be the primary color.
- PLEASE READ THE BRIEF!
Added Sunday, May 05, 2013
Target Market(s)
The audience for this are runners in all of the New England states, everyone from super competitive marathoners to the casual jogger who likes to run a 5K every now and again.
Industry/Entity Type
Media
Logo Text
Run New England (and needs to work both with and without the following tagline: Your comprehensive calendar for New England road races)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please see the initial description for the must haves.
Nice to have
- My preference among the logo styles is more of a lettermark logo (conceptual / symbolic) but I could see the other types of logo styles working as well. I'm interesting in seeing visions for this that are outside of the box.