• US$160

• 17 designs

• 8 designers

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Packaging Design Brief

Packaging design will be for sandwich cookies to be wrapped individually for sale. Our product is a premium sandwich cookie, with a dulce-de-leche (caramel-colored) filling. The cookie is topped with a white coating of powdered sugar. Dessert has Peruvian origin, however do not want to explicitly use red and white (Peruvian flag colors). The design should evoke the luxurious nature of our dessert and complement well with our product's' colors. Would like to see a gold/caramel color predominantly. Please see attached for image of product we took (own).

Target Market(s)

As our product is a gourmet product, it should reach those willing to spend a premium for quality and taste.

Industry/Entity Type

Bakery

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Image of our product (see attachments), either one or two cookies, whichever is best applicable to design.
• Name of our Company = Delicias (NOT Carlitos)
• "Gourmet Alfajores" is the name of this particular product
• "est. 1996" somewhere on the label.

Nice to have

• Please see our draft in the attachment. This is simply an inspiration. Please feel free to suggest improvements to this design, or submit a completely new, unique one. We are seeking combinations of colors that pair well and emphasize the elegance of our product.

Should not have

• Although our cookie is a Peruvian cookie, it should not limit itself to red and white colors (Peruvian flag colors).
• "Carlitos" It is not our company name anymore. It is now "Delicias" this should be in script.
• "Alfajores Peruanos" - It should simply say "Gourmet Alfajores" should be in print (for visibility)

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Files

Download all files - 5.1 MB