Cutting experience - Sales tool

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This customer received 41 logo designs from 17 designers. They chose this logo design from Faiz Hafizuddin as the winning design.
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Logo Design Brief
the cutting experience is a salestool to be used by the salesforce to promote the performance of surgical instruments sold by Stryker. Stryker sells Powertools to be used during implant surgery: http://www.stryker.com/en-us/products/PowerTools/LargeBonePowerTools/System7/index.htm
With the Cutting Experience we look to promote these products to non clinical staff.
hereby attached an example of the cutting academy, the program used for clinical staff.
the look and feel of the Cutting Experience should be close to the Cutting academy, but a refresh of the look and feel is needed
Target Market(s)
Sales force selling medical devices in hospitals
Industry/Entity Type
Medical Equipment
Logo Text
Stryker Cutting Experience
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the same look and feel as the cutting academy as attached