Work wear (clothes) brand need a logo design

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This customer received 78 logo designs from 39 designers. They chose this logo design from Renen as the winning design.
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Logo Design Brief
We need a logo design for a new brand called "Bauskydd"
It belongs to a Swedish work wear company but shall be used in China mainly.
The logo should be the word "Bauskydd" itself, plus two small words below it: "work wear", but with design....here are some ideas:
1. the consumers of these products normally work in rough working conditions, the logo should give them a feeling that it is strong enough to protect them well.
2. seeing this logo, the consumers should feel they could work conveniently and efficiently while wearing the clothing.
3. the consumers are skillful and they are not like those who do simple work in an assembly line). the logo shall give them a feeling of "I am (a) professional".
4, the Chinese pronunciation of the "Bauskydd" is more like "Bausky"--like Bau,Ski. so the last two letters "dd", should be not so obvious and strong, this means, you try to weaken the letter dd, when people see this logo, they think they are reading Bao, ski. if you put the dd using the same text size or same "feeling" of other letters, people will get confused and end up questioning "how to pronounce it? shall I pronounce it as bao,skid? I hope you know what I mean by this, but please feel free to ask me if you have any questions.
I look forward to your submissions and I thank you in advance for your efforts.
Industry/Entity Type
It Company
Logo Text
Bauskydd
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



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