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Logo Design Project - National Truck Dealer
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This customer received 129 logo designs from 53 designers. They chose this logo design from JamieLawton as the winning design.
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US$650
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129 designs
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53 designers
Logo Design Brief
Our business is called "Auto Park Fleet". This needs to be in the logo. We sell trucks, mainly step-vans (like UPS type) trucks. Our current website is www.autoparkfleet.com . You can see the type of truck there, and the logo I'm trying to replace. Auto Park Fleet is a division of "The Auto Park", but we want our own separate logo. The typeset from that logo is OK, but we are open on ideas. I've thought about incorporating a drawing of one of the trucks we sell into the logo, but it is not a must. We are open on colors, but prefer to stay with the "kelley green" shown on our site , possibly adding medium blue or some other color with the logo. The logo will be used on multiple venues, including web, business cards, facebook, and possibly iphone app.
Updates
Although I still would like to see designs with a truck picture as I described, it is not a must. Almost all that have be submitted have a truck in the logo. Maybe this is complicating the design process. We might even look at a creative logo with just the name or even our initials "APF" .Want a logo that will be easily remembered and recognizable. Some logos so far are nice, but probably too long and skinny to fit in many places we want to use this. Might have to go for something more balanced size.
thanks
Added Thursday, May 09, 2013
Target Market(s)
commercial truck buyers
Industry/Entity Type
Business
Logo Text
Auto Park Fleet
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- possibly same font and color as current sister company logo seen on our website.
possibly picture or drawing of a stepvan/walkinvan - but not neccessary