Fresh New Tee Shirt Designs For Honey Badger Fitness Brand
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This customer received 35 t-shirt designs from 9 designers. They chose this t-shirt design from debraannainsworth as the winning design.
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T-shirt Design Brief
Honey Badger is a lifestyle brand in the Sports Supplement and Fitness industry. Our core focus is our beverage supplements with no artificial, flavor, colors, sweeteners, or preservatives (Pre-Workout, Hydration and Whey Protein). For more information about our products please visit our website at HoneyBadger(dot)pro.
Our slogan is "Drink Fearless", however we have other variations such as Train Fearless and Naturally Fearless, which we would like to see those incorporated into the Tee designs. Our branding for our logo is Black and White, however, adding color is encouraged.
We're looking to create an Apparel line that coincides with our fearless branding. Simple, Natural, Fearless, aggressive and sporty best describe our branding. We also have Military veteran ownership, so usage of our Flag Logo, American Flag is also encouraged.
Looking for multiple variations 10+ new design concepts. I've attached multiple variations of our logo to utilize in this project.
Target Market(s)
Our customer base is 53%/47% Male/Female so we're gender neutral and looking for designs that cater to both. Ages 24-34 is our popular age group, but ages 18-24 are close behind, please keep these age groups in mind when thinking design.
Specific Types of Athletes we cater to: CrossFitters, Military, Spartan Racers, Bodybuilders and Powerlifters
Industry/Entity Type
Fitness
Font styles to use
Other font styles liked:
- Helvetica and Approved Fonts from our Logos
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean and unique designs that cater to listed Athlete types in our target market section