Promotional vehicle signage for Clarkson Commercials
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This customer received 20 graphic designs from 9 designers. They chose this graphic design from the artworks as the winning design.
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Graphic Design Brief
We sell used vans (by that I mean light commercial vehicles or 'cargo' vans as they are also known for businesses / tradesmen / shop owners etc). We are looking to put a small promotional sales van on the road to promote our van sales services. We predominately sell to small business owners and tradesmen (i.e. plumbers, builders, electricians, painters, joiners, small contractors etc). We are NOT looking for a full vinyl 'wrap' as this is too much work and too costly - however something that appeals to tradesmen and small business owners. We sell vans of all sizes big , small , tipper trucks etc ....we do not sell 'big lorrys' or ' heavy trucks' . I have attached a few images of the size and style of van that we plan to used for the promotion as well as our company logo. We are based in Glasgow, Scotland, UK and from our base we deliver of van to clients all over the UK. We need to include our web address and email etc etc. I don't mind the design having a humorous side :-)
Target Market(s)
small business owners and tradesmen (i.e. plumbers, builders, electricians, painters, joiners, small contractors etc) all based in UK
Industry/Entity Type
Shop
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- name/address/phone no./web address/email & our logo. A big bold and vibrant massage about what we do. I also like the slogan ' No relation to Jeremy' ...this is a humorous line the UK residents will understand . 99% of our clients are male. ***looking for something that will appeal to tradesmen ie plumbers / joiners / electricians / builders etc ***
Nice to have
- Van images may be a good idea ( im flexible on this - but feel that a picture speaks a thousand words ) Also something along a 'tradesman related' theme might be a good idea given the high percentage of this industry that we deal with.
Should not have
- Don't want too much text - too much text looses the massage.
- **** Image number 5 is a promotional van ..... this is not what were looking for but gives the general idea of a promotional van ****