Wanted: An educational logo that communicates a love for learning.
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This customer received 66 logo designs from 21 designers. They chose this logo design from S. Bala as the winning design.
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Logo Design Brief
We need a logo for an educational organization that focuses on differentiated instruction and more importantly, a focus on the whole student learner and organic learning opportunities. The organization distances itself from assessment based programming, and encourages students to hold themselves accountable to learn and grow at their own individual pace.
This logo will be used for the website and print material.
We already have a recently created logo that we are working with, though we are looking for an alternative.
We looking for earth tones to be used, such as browns, greens, yellow, etc., but we can be somewhat flexible with other colours.
Designs with 'checkmarks' included will not be consi
Target Market(s)
Educators, Elementary Teachers, Parents
Industry/Entity Type
Learning
Logo Text
Learning Beyond Measure
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easy to read.
- If the text is going to be separated in any way, the words 'Learning' and 'Beyond' cannot be grouped apart from the word 'Measure', simply because "Learning Beyond" is not a complete idea, at least not in the terms of this particular brand concept.
- Alternatively, 'Learning' could stand alone. while 'Beyond Measure' could be grouped together.
Nice to have
- A simple, but meaningful graphic, embedded within the text could be nice, but unnecessary. If images of children are used, they must be racially ambiguous.
- Update:
- Because the brand strongly reflects a respect for the individual student learner, beginner from their personal experiences and starting point, I feel it would be cool to see an emblem that reflects how the perception of different individuals vary.
Should not have
- Cursive Print, Checkmarks, Diploma Hats, Acronyms.