Specialty coffee company 20 year anniversary t-shirt

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This customer received 44 t-shirt designs from 18 designers. They chose this t-shirt design from gekgrfx as the winning design.
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T-shirt Design Brief
Royal Coffee New York Inc. ( www.royalny.com) is a specialty green coffee importer, this year is our 20 year anniversary. As part of the celebration we would like to make a celebratory t-shirt. We want the shirt to tell people, in a creative way, who we are and what we do. We are and serve artisans and craft people and like that style of design. Artisan and industrial chic describe our office, the design could be similar.
As specialty green coffee importers, we travel to coffee growing regions around the world, evaluate quality and build relationships with coffee farmers and cooperatives. The sourcing and discovery of quality coffee is what gives us value. We import the coffee in containers and sell to small and medium size craft coffee roasters who wholesale and retails our product.
Our customers are the coffee equivalent of a micro brewing craft beer maker. They focus on quality ingredients (which is where we come in) and more attention to the roasting process to produce a superior product.
We do not need our logo included but it can be if you prefer. We would need Royal Coffee New York, somewhere in the design. "Royal" being the primary word in our name. www.royalny.com
Target Market(s)
Craft people, artisans
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Royal Coffee New York in the design, "Royal" being dominant