Online toystore that focuses on quality brands that makes wooden blocks needs a logo

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This customer received 93 logo designs from 31 designers. They chose this logo design from Omee as the winning design.
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Logo Design Brief
We will sell wooden toys, mostly build-able blocks in different variations and from a selected few quality brands. Focus will be on non toxic, mostly organic (feel free to use the swedish word "Ekologisk" handmade toys that will last for ages.
The logo should be playful, but also with high class, it should attract parents that doesn't want their children to play with any random cheap plastic toy.
Wooden blocks is probably a good idea to include in the logo in some way.
The shop is focused on the nordic market, and the name Träklossar.se has the swedish letter ä.
Target Market(s)
Quality conscious parents
Industry/Entity Type
Toy Store
Logo Text
Träklossar.se
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should be playful, but also have high class. It should attract parents that want to buy quality wooden blocks.
Nice to have
- Probably a good idea to include some blocks in the logo.
Should not have
- It should not look like a cheap toystore sign. No clowns, not too many colours. It should attract parents more than children.