• US$350

• 221 designs

• 49 designers

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Logo Design Brief

We are a wedding photography & cinematography company located in Toronto, ON, Canada. We are looking for a logo which captures the essence of out creative style and vision. We describe our style to clients as being "the perfect blend of contemporary & classic wedding photography". We strive for clean, classic images that effectively tell the "wedding story" for each of our clients. We have a reputation for attention to fine details and are very meticulous in the execution of our photography as well as in the post production process to insure we deliver a polished and very high quality product to our clients.For this reason the logo should be detailed and rich. We would like our logo to exude a regal look with a European flair. I think of designers such as "Versace", Dolce & Gabbana" or "Gucci" when I think of the look or feeling I would like our logo to convey to the viewer.
We would also like the logo to communicate that we have been in business for some time and are well established. We believe in the philosophy that "less is more" in particular when it comes to good design. We are not looking for anything too garish or over the top insofar as design is concerned.We do not want the logo to be too busy or to be complicated. We are looking for clean, simple and "elegant" design.We are open to the idea of the text within the logo having an additional design element or "illustration".

One concept, but not the only concept, we are interested in exploring is a heart or two hearts with wings attached to them We have attached a JPEG image from a designer called "Burn Couture" to this brief as a very strong reference point. Some designs have been submitted based upon this example but they were not as strong as the sample provided. Without copying the design I would say the closer the design to the sample provided the more we would like it.This concept has proven a difficult one in that the designs we have seen are either too hard or edgy or too cute & playful. Some have looked like motorcycle emblems or 80's rock band logos. neither are conducive to what we are attempting to say. Somehow the design encompassing the heart and wings needs to have the look of a high-end fashion designers logo. It cannot look too "cartoon like" or juvenile. In the sample logo attached to this brief the logo has a real flow and movement to it. Somehow the design needs to say "Wedding Photography & Cinematography". It should have a romantic connotation.

We do not want designers to be limited to submitting only designs with hearts and wings and are wide open to other designs and submissions that the designer feels captures the classy or rich look we are attempting to capture within the logo.

A second concept we would like to explore is a design that uses objects to convey the fact we are a wedding photography & cinematography company. Perhaps a film strip and another object or objects that could tell this story creatively? Perhaps our initials within a film strip that bends and curves to create an object or shape that says what we do?

We would like to see logos that incorporate the use of our initials "C" & "P" within them. These initials could be enclosed within a "crest", a "frame" or "heart" shape or they could be creatively surrounded by a creative frame. Our initials surrounded or encompassed in an object or shape appeals to us very much.

As far as fonts are concerned we like a font called "Trajan Pro" and similar fonts but are open to other suggestions. This is important in that we feel the look of this font communicates the direction we are going in or the look we are going for. This font is classy and clean and rich looking. It looks like the kind of font a fashion designer might choose for their logo.

We will likely place the logo or illustration with "Cipriano Palmer" centred underneath it in the final design. We will add "Photography & Cinematography" underneath the "logo" later so as not to make it all too busy and complicated.

As far as colour palettes we have seen designs incorporating a black background using mochas, creams and browns that looked really rich. Once again, we are not wanting to limit the colours to these tones or colours but offer them as a reference point only to provide an idea of what direction we are going in. Some designs we have seen have had really bright or garish colours and for our wedding photography business I am not sure this is where we want to go.I am pretty certain we will go with a design that will be placed upon on a black or deep grey background as opposed to a white or light coloured background.We are open to other colour suggestions inspired by this input.

Our website address is www.ciprianopalmer.com. We would like a potential designer to visit our website to get a sense of our work and style prior to designing a logo or making submissions.

The logo should mix "traditional" & "modern" elements or "feels" which is what we are endeavoring to offer our clients with our photography & cinematography.

The logo could also incorporate an illustration or design that says we offer photography & cinematography services.

We want to communicate that our photography and cinematography are very high quality products and appeal to those clients who appreciate our attention to fine details.

We would like the logo to be detailed and rich.

Target Market(s)

Our target audience are male and females age 20-60 who are looking for a wedding photography company producing the perfect mix of traditional and contemporary wedding photography & cinematography & appreciate the attention to detail we offer in our work.

Industry/Entity Type

Business

Logo Text

Cipriano Palmer

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are interested in the "heart or hearts with wings" concept described in our brief above.
  
  We would like this illustration to be accompanied by a font such as Trajan Pro or similar font to add the classic element to the modern feel of the "Tattoo" like illustration of the heart with wings.

Nice to have

• We do like the idea of our initials "C" & "P" being enclosed within a symbol or a frame or somehow incorporated into the logo.
  At the same time this is not mandatory and we are open to other design suggestions.

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Files

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