6PAK fat burner cream tube + box design
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This customer received 50 packaging designs from 16 designers. They chose this packaging design from Ideera as the winning design.
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Packaging Design Brief
Hello! We need a label design for a topical gel/cream to help you lose belly
fat, the gel name "6PAK" and it should also read "No fat / No Cellulite" as it
is a formulation design to reduce fat and cellulite, the gel is geared towards
both sexes but you are welcome to design a label for men and another for
woman.
We need both a label for the tube and box to carry the tube.
Label size: 115 x 160 mm, label background is transparent. Tube color is white.
Box size: 58 x 58 x 180 mm
Please note our main brand color is Pantone 1655C, the tube of the gel is white and the label does not cover the entire tube, but it does wrap it in width. the
base layer should be transparent and you should use a color that goes well
with the white of the tube to print on the transparent pvc label that wraps
the tube.
I'm attaching an image of the tube as an example, you are required to design
not only the label but also a cardbox exterior for the tube.
I really appreciate minimalism and our mentioned orange color.
As for font, you are restricted to Helvetica Neue lt Std for general text and
for the product name "6pack" you should use Kostel Infinity Sans, I have attached the vectorized letters for 6pack so that you can use them (outlined .ai file)
Kind Regards
Target Market(s)
Male/Female 18+ to 35
Font styles to use
Other font styles liked:
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