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Texas Library Association | Marketing Campaign
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This customer received 61 logo designs from 19 designers. They chose this logo design from Riatsuki as the winning design.
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US$160
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61 designs
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19 designers
Logo Design Brief
We need a logo for a PR + Marketing Campaign (What We Do) for the Texas Library Association (TLA), the largest statewide library association in the country.
Our (Ideas Powered: It's What We Do) logo should be bold, strong. The words "What We Do" should have the most weight. While we are not opposed to icons, we do want to stear away from stereotypes (books, library buildings, reading) and standard icons (lightbulbs and lightning designs). Instead we'd like the logo to reflect energy, motion, science; a futuristic-like logo; a logo that demonstrates vitality, information providers, connnections, portals; we're open to abstract logos as well. The design must convey technology. We'd like the logo to scale well - look great on a website or a poster or a social media avatar, however big or small. We would like to see bold colors; no pastels, no soft colors, nothing that might be considered feminine, our aim is that the final design will reflect the growing stregth in librarianship.
Target Market(s)
all kinds of librarians and their supporters: information, reference, school, public, special, law, academic, students, educators, administration, support staff, lay and advocates
Industry/Entity Type
Library
Logo Text
Ideas Powered: It's What We Do
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- We are open to most typefaces. Nothing decorative, no script.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design must convey technology. The logo should reflect energy, motion, science; a futuristic-like logo; a logo that demonstrates vitality, information providers, connnections, portals; we're open to abstract logos as well.
Nice to have
- Our (Ideas Powered: It's What We Do) logo should be bold, strong. The words "What We Do" should have the most weight.
Should not have
- NO pastels, NO soft colors, nothing that might be considered feminine (pinks, etc); we do want to stear away from stereotypes (NO books, NO library buildings, NO reading conceptual designs) and standard icons (NO lightbulbs and NO lightning designs)