Sports content website needs a logo design
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This customer received 60 logo designs from 21 designers. They chose this logo design from HappyGilmoreUK as the winning design.
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Logo Design Brief
We need a logo design for a soon to launched sports content site called SavvyPlays. The site primarily targets sports bettors who take an analytical approach to sports / betting, however it will also include general sports content for the casual enthusiast. The final design needs to reflect Savvy (smart, informed, astute) and Plays (Sport, Fun, Enjoyment)
Target Market(s)
Predominately male sports enthusiasts who are probably predisposed to betting - thinking in the 18 to 50 age-group.
Industry/Entity Type
Gambling
Logo Text
SavvyPlays with a tagline News, Opinions and Analysis (open minded re capitalisation)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The final design needs to reflect Savvy (smart, informed, astute) and Plays (Sport, Fun, Enjoyment)
Nice to have
- Imagery included with the logo - not certain this is the right approach but open to ideas.
- While I am open minded to colour schemes, I do have a preference for dark / navy blue and also a dark / burnt orange.
Should not have
- N/A