#LoveLomé

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Contest winning design

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This customer received 346 logo designs from 143 designers. They chose this logo design from GE as the winning design.

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Logo Design Brief

We need a design for an African capital city that is looking to rebrand itself with a new logo in an "I Love NY" way. The objective is to attract new tourists and investors. In the seventies and eighties Lomé, the capital of Togo, was known as a hip metropolis. Now, 60% of Lomé's population is under 25 and we want to show the face of a young, dynamic city.
The hashtag is part of the logo. Because the words Love and Lomé are almost identical, save for the v and m and the accent, we want to find a way to draw a red heart placing the m above the v, so that the two words Love and Lomé merge into one. The designer will have to find a clever way to include the accent in Lomé. We would need to see the color red for the heart. The final design should communicate hospitality, positivity and love.

Logo Text

#LoveLomé


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Payments
1st place
US$415
2nd place
US$100
3rd place
US$100
Participation payments x 8
US$10
Total
US$695

Project Deadline
24 Sep 2015 00:35:23 UTC
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