Rebranding of a movement, lifestyle and wellness business based in Perth, Western Australia

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This customer received 60 logo designs from 12 designers. They chose this logo design from sangeloenriquez as the winning design.
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Logo Design Brief
Profile across Australia and New Zealand. Business name is "be free" and it will be 'be free - movement, lifestyle, wellness'. We offer everything from specialist manual therapy to overcome pain and injury, fun fitness for the general public on a private training basis (similar to personal training), specialist movement programs for groups of older adults, mothers, depressives, obese, also sports specific for athletes of all kinds. We also do sports conditioning for elite athletes. In addition to this, we also educate locally and nationally on topics involving movement and wellness. The studio will offer other group formats like yoga, pilates and wellness movement. We will be partnering with others for such things as nutritional coaching, mental coaching, holistic therapies and more.
Previously, the current business name and logo has been based around the colour blue, which we really like, but we're very open to other suggestions given we are rebranding. We need something that suggests we will help people be free of what's been holding them back. That they can relaunch themselves. That we support this endeavour. We want them to be free to grow into who they are. Be free, be you.
Target Market(s)
General public, allied health professionals, other professionals working in the same industry
Industry/Entity Type
Health And Wellness
Contact Information for Business Card
John Polley
be free
www.befreemlw.com.au
0416 691 364
Logo Text
'be free' in any design or style you wish to suggest. Then in smaller print, possibly underneath 'movement - lifestyle - wellness', again, you suggest how this looks
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- You suggest
Nice to have
- lower case (in particular for the 'be free')
Should not have
- Black
- Do not use the photo file attached. This has simply been added as we could not progress without a file uploaded.
Files
Payments
Total
A$160
Project Deadline
23 Sep 2015 23:11:30 UTCProject Upgrades
Bundled project(s)
- offering A$80 business card design to winner