• A$400

• 101 designs

• 29 designers

---

Logo Design Brief

We have been doing some marketing work and identified that our company name does not convey what we do. So we would like a redesign of our company brand.

We want to keep the company name 'Confide' but wish to add something (maybe a catchphrase) to this that helps identify what we do.

We are small IT Security company providing security advice to organsiations and perform assessments of companies against the Payment Card Industry Data Security Standard. The goal of our work is to secure our customers information.

We want to move slightly away from the mainstream view of a IT security company as we want to focus on our people as being our key point of difference. We do not sell technology.

We have five concepts that we would like the design to include if possible:
People
Business
Secure Information
Niche/Funky
Different

We would like to be something slightly different to the conventional IT Security company that all state the same thing:
Information Security Specialist, Professional, etc

We consider ourselves to be dynamic people who want to be niche rather than mainstream.

We do not sell technology but advisory services from our people.


Refer to our website for more information about the company: www.confide.co.nz

Target Market(s)

Medium to large businesses. CEO,CFO,CIO and information security people from Financial institutions, banks, utilities

Industry/Entity Type

Marketing

Logo Text

(None provided)

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The design must identify what we do

Should not have

• A catchphrase should not use the words:
  Technology
  Security
  Pragmatic
  Professional
  
  ...as these are overused in this industry and we would then be following the crowd.
  
  Similar meaning words would be acceptable i.e. secure

---

Files