• US$160

• 88 designs

• 24 designers

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Logo Design Brief

Our task is to rescue a health and fitness club. While we are handling the core business functions that need to be changed, we need creative thinkers to join us in making this one of the top fitness clubs in the area!

Ok so getting down to it.

Entity Name: BodyWorx Fitness Multiplex

One of the ideas there that makes this fitness club unique is that they offer a very customized fitness approach in what membership offerings are available. Thus, consider how that could be used in the process.

Target Market: Gender non-specific. Age: 18-65.

Color scheme: Oranges, Blues , Greys, Blacks, Whites, *Gradients

Be: Eye Candy. Something that will turn a head to look twice.

Have Nots: No Fitness Equipment in the Logo.

Haves: Tough but Sexy, Fun, Confident, Simple to Medium Complexity Not too Loud, Luxury, Premium, Classy.

MUSTS: Be usable on outdoor signage, any sort of print media, t-shirts. Keep it Simple.

VISIT EXISTING WEBSITE and see existing logo for reference: http://www.efbodyworks.com/

See Attached: Project Spec Sheet ( All that you see here)

PLEASE LOOK: At these fitness brands for inspiration.
http://www.workoutworld.com/
http://www.metroathleticclubs.com/
http://www.blinkfitness.com/
www.http://go2yas.com/
www.trifitla.com/
https://www.fitnessfirstclubs.com/
http://villageclubs.com/
http://www.aerofitclubs.com/

Industry/Entity Type

Business

Logo Text

BodyWorx Fitness Multiplex

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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