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Sales Brochure for new brand - Clean Express
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This customer received 20 brochure designs from 4 designers. They chose this brochure design from Madhusudan as the winning design.
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A$200
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20 designs
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4 designers
Brochure Design Brief
Task Description –
We are a launching a new segment from within our current company structure which will be trading as ‘Clean Express’. So brochure will use our overall company logo with a new brand of ‘Clean Express’ (new banner with name needed)
We are looking for a brochure design to show our range of commercial cleaning products
The brochure should be a basic sales info brochure, no prices. So not high art, but colourful, interesting simple product presentation.
Our contest is for a 4 sided A4 folded brochure design (i.e printed as a double sided A3 sheet then folded to A4).
Note: This is a new business and the successful designer can reasonably expect regular jobs to follow as we grow and the product range develops.
We are open to ideas/concepts which may be a smarter way to present the products than assumed in our mock-up supplied.
Updates
For clarification we would like 'bolder' presentation of the products.
There will be limited general text. Key points to be shown in bright colour splashes.
Perhaps we erred in indicating a 'serious' design. As stated this is really a basic sales brochure so can be quite loud and bright. Hope this helps.
Added Monday, May 27, 2013
Target Market(s)
This will be a handout to small businesses in the hospitality industry - restaurants, cafes, clubs, hotels
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Requirements -
Our contest is for a 4 sided A4 folded brochure design (i.e printed as a double sided A3 sheet then folded to A4). The design must integrate our product images and present in a final format so that we can send to a printer, without additional artwork being needed by the printshop, e.g. Windows Fonts only.
Our broad structure expectation includes:
Page 1 - an overview of product range including some products from each of 4 product categories.
Page 2 - Chemicals –14 headings with images and very brief description of each product
Page 3 - Cleaning equipment - mops, buckets, wipes, etc. approx 9 images with very brief description associated with each category
Page 4 – (a) Paper & Dispensers – table napkins, hand towel rolls, toilet tissues and dispensers - 7 images with very brief description of each, plus
(b) Consumables & Packaging - 5 headings/ product images.
Basic colours should be red white and blue.
Images, logo, a crude mock up with required text can be lifted from our Dropbox -
https://www.dropbox.com/sh/3dxk2rx0xdzql5u/iaceScueN5