• US$130

• 30 designs

• 9 designers

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Postcard Design Brief

MUST BE A 6"x11" POSTCARD

We need a design for a direct-mailer postcard that we will be sending to the people that live near our laundromat. The postcard will include our logo and will focus on our drop-off laundry service (also called wash and fold service), and will include a coupon on the back for free wash and fold service for 10 pounds of laundry. The main point of the mailer is to advertise our drop off service and

It should make use of one or more pictures of the interior of our laundromat, which will be uploaded to the project page.

We would like the designs to use colors like blues and grays, the colors should be complimentary to the colors in our logo and should give the feel of freshness and clean-ness.

The rear, right-hand 1/3 of the post card should be left blank so that we can include the appropriate mailing information.

No matter what you do for the rest of the design, the front of the postcard should include our round logo, the phrases "Now Open!" and "Ahora Abierto!" (which are the same thing, said in english and in spanish), as well as the phrases "Drop Off!" and "Lave y Plegar!" (which are also english and spanish versions of the same phrase). It should also include the phrases "Free Dryers" and "Secadores Gratis", but we want Drop Off and Lave y Plegar to stand out the most of any text on the front.

The back should include the store name (Tremont Laundry, you can use the in-line/flat logo for the store name), the address (113 E Tremont Ave, Bronx NY), the phone number (347-271-4449), the facebook page (TremontLaundry) and the website (www.tremontlaundry.com). The address/number/facebook/website can be in smaller font, they don't need to be very large. It should also include a coupon that says DROP OFF - FIRST 10 LBS FREE and LAVE Y PLEGAR - PRIMEROS 10 LBS GRATIS (english/spanish versions of the same thing). Those two phrases should stand out. The coupon should also include the phrase "Free With Coupon" in smaller font, and the phrases "expires 10/31/15" and "limit one per customer" in even smaller (but still easily legible) font.

Other phrases that you can use to fill space in the design if you need to are "All New Machines" and "Low Wash Prices". And we don't want quotation marks anywhere on the postcard, I'm using them here in the description to clarify which phrases we would like included.

Thank you, please ask any questions and we look forward to receiving your designs.

Target Market(s)

Mostly Black and Hispanic customers that live within one mile of our laundromat.

Industry/Entity Type

Retail

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST BE A 6"x11" POSTCARD
• No matter what you do for the rest of the design, the front of the postcard should include our round logo, the phrases "Now Open!" and "Ahora Abierto!" (which are the same thing, said in english and in spanish), as well as the phrases "Drop Off!" and "Lave y Plegar!" (which are also english and spanish versions of the same phrase). It should also include the phrases "Free Dryers" and "Secadores Gratis", but we want Drop Off and Lave y Plegar to stand out the most of any text on the front.
• The back should include the store name (Tremont Laundry, you can use the in-line/flat logo for the store name), the address (113 E Tremont Ave, Bronx NY), the phone number (347-271-4449), the facebook page (TremontLaundry) and the website (www.tremontlaundry.com). The address/number/facebook/website can be in smaller font, they don't need to be very large. It should also include a coupon that says DROP OFF - FIRST 10 LBS FREE and LAVE Y PLEGAR - PRIMEROS 10 LBS GRATIS (english/spanish versions of the same thing). Those two phrases should stand out. The coupon should also include the phrase "Free With Coupon" in smaller font, and the phrases "expires 10/31/15" and "limit one per customer" in even smaller (but still easily legible) font.

Nice to have

• A picture or two of the interior, used as background or as an other design feature.

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Files

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