• A$260

• 137 designs

• 64 designers

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Logo Design Brief

The design is for a start up business - there is no corporate identity and branding, this task allows you to be creative. The business name is Liquid Loans, but the real branding and identity of the business should be "liqd" or any arrangement of the four letters eg. "liqd.", "liq'd"etc. The domain is www.liqd.com.au

About the business: It is a brokerage business (I would prefer not to have the words broker on the website as it may have negative connotations). The business will offer its best rates from major banks then beat them by 0.1%, these rates can be offered for new purchases and refinances. It will offer lending from all major banks and certain non bank lenders eg, CBA, WBC, ANZ, ING etc

Logo: should evoke friendliness but be corporate, portraying trust and professionalism.

I am also looking for a tag line to go beneath "liqd". The tag line should state what the business does - namely that a client can walk into a bank or they can just apply online and receive a discount, whilst having an mortgage expert find them the best rate in their position. Also the business is about moving, switching lenders to the cheapest and never settling with one lender (hence liquid) - the logo can play on the movement of water, but the logo should not be transferable to a plumbers business. Maybe a combination of liquid and home - or cash'flow'

For design purposes use the following tagline, unless you think of a better one: "loan comparisons made cheaper"

The logo should be versatile and able to stand alone without the tag line as well as being paired with the logo.

Thank you.

Target Market(s)

25-40 yr olds

Industry/Entity Type

Bank

Logo Text

"liqd" and somewhere in the image "loan comparisons made cheaper"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An image, "liqd" and a tag line beneath,