On-demand Maxi Bus Service for Daily Commute in Mumbai
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This customer received 121 logo designs from 31 designers. They chose this logo design from jerin205 as the winning design.
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Logo Design Brief
We are an early stage startup named Spring. We were earlier known as rbus. Please check www.rbus.in for more details.
*THE ATTACHED FLIER HAS OUR PREV. NAME - RBUS. OUR NEW NAME IS SPRING. DO NOT MAKE THE FLIER WITH RBUS*
Want a wonderful logo which is young, classy and innovative designed which is aimed at motivating people to stop booking cabs and start using bus as a cheaper, less polluting, sustainable system.
We offer a cheap and efficient way to travel in AC to the office - which is generally 20 to 40 kms from their residence.
Our competitors use stage-carriage model where the bus stops throughout the route for different customers. We aggregate all demand at the pick-up suburb and directly stop at the office locality. Cluster of points to cluster of points contract carriage model instead of a stage carriage model. We snap the route design to the customers' needs and pick them up from their home thereby giving them last mile comfort and saving money.
Our customers love us and not even a single customer has cancelled his/her regular subscription in the last 7 months.
Updates
Project Deadline Extended Reason: The rebranding has been changed my the management. The final name of the company has been decided as SPRING and not LIMO.Further, the style of the logo required has also changed and updated. We thank all the designers for their efforts on the project and regret the inconvenience caused by this inevitable reschedule.We are making the payment guaranteed this time. Cheers! Added Tuesday, September 29, 2015
Target Market(s)
There are 20 million people in Mumbai. A good 30% of them travel 20 km to 40 km and above to reach the business district from their residence because of the skyrocket cost of living in the city. Our target audience is everyone who wants to travel to office in AC at a cheap cost for daily commute - with a pickup at home - which avoids a lot of travel time to the local stations and back in the last mile.
Industry/Entity Type
Logistic
Logo Text
Spring
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ideally, we would need the logo to reflect the color, vigor and celebration in India. Especially Mumbai. There is a lot of traffic congestion during peak hours and also - the local train systems get very crowded.
- The convenience of home-pick up and the affordable price can be highlighted
Nice to have
- We handcraft the route and design to the customer needs. We love our customers and they love us back. We are creating communities of 15-16 people who travel together everyday and are becoming very very good friends with each other.
- It would be nice to see this love come out elegantly!
Should not have
- Any racism or sexism!
- Also, please do not use the assets in the attached flier. It is just attached for reference.
- Please do not pick images or fonts or text from the attached flier.