Logo for new online retail company (home & kitchen product)

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This customer received 152 logo designs from 69 designers. They chose this logo design from alexis alemán as the winning design.
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Logo Design Brief
We need a logo design for a new online retail company called Mamataro.com (website: http://mamataro.nextmp.net/). Mainly, we are selling Home & Kitchen category products, for example cookware, home decor, kid apparel, bedding, wall clock, wall painting, artificial flowers for home decor, curtain, rugs, etc.
Our philosophy:
A mother or wife buy home products is because she cares for her family. A cookware bought for preparing dinner for her family is a love expression. We want to support that and bring more love to every home.
That said, we greet our customer with casual and informal way, hence we want to communicate that our company (our staff) is gentle, loving, full of energy and happy, excellent customer oriented, flexible, yet firm and reliable.
We want a logo design which can be easily recognisable (unique and stand out from the rest), clean, simple, loving, full of energy and happy, will look professional on all marketing material,business cards, uniforms, websites, press etc
Please include an icon and text for the logo. Two (or max three color), for the text to apply on white or bright background.
Don't use gradient color.
Play with font for the text "mamataro.com"
Thanks and good luck...
P.S "Mama" means mother (in our case, young mother between 23-36 years old)
P.S We're looking for a meaningful logo, a logo that can explain who we are, and what our business is at the first glance.
Updates
Dear all,
Added Wednesday, May 29, 2013
Project Deadline Extended
Added Sunday, June 02, 2013
Project Deadline Extended
Added Friday, June 21, 2013
Target Market(s)
Married women (probably has kids), age between 23 - 36 years old
Industry/Entity Type
Marketing
Logo Text
(None provided)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo should be:
- unique (and stand out from the rest)
- eye catching and easily recognizable
- a meaningful logo, a logo that can explain who we are, and what our business is at the first glance.
- applicable for printing on material, uniforms, packaging paper, packaging box, business card, etc
Nice to have
- - Logo has a story or solid concept like http://mbeans.com/ (peanuts everywhere)
- Logo indicate that our company (our staff) is warm, loving, full of energy and happy, excellent customer oriented, flexible, yet reliable
Should not have
- - should not use big icon, instead the text “mamataro” or "mamataro.com" should be dominant
- not looking for ordinary logo that is common, generic, hard to read, and similar to existing one in the market