Boutique investment company is looking for money
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This customer received 88 web designs from 7 designers. They chose this web design from dii as the winning design.
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Web Design Brief
We, BlueNova, are a very small boutique consulting and investment management firm in SWITZERLAND. BlueNova is trying to raise EUR 5-15 million in areas not easily accessible to private investors.
It will not be possible to raise these funds from traditional institutional investors because:
- Time and budget constraints
- Lack of track record in this particular area
Therefore, the capital has to be raised from in a non-conventional way, guerilla-style, from probably 10-15 private investors providing 1 million each. What can we offer? First, the money will be in Switzerland. Second, it will not be with a large bank – so, discretion is guaranteed. We are no-bullshit but data-driven, out of the box investors. We are different.
The site is only the bait to contact us. Maybe it should look like a presentation, just with additional elements for navigation. Maybe there should be one image or a chart explaining each page.
The site will be small, five pages, in two or three languages each.
Target Market(s)
Investors in Russia and South America
Industry/Entity Type
Boutique
Coding
Coded - Design and coding required
Number of Pages Required
4 page
Font styles to use
Other font styles liked:
- Read the "Nice to Haves" section
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- If you have local insight to Russia and Southern America - use it.
- I am German and I love modern architecture - and I would like to see simple and logical design, including easy navigation.
- I am enclosing some files you may find useful. The graphics need to be consistent and can either be clean like they are now or look improvised and hand-drawn - if you can turn them consistently into that.
- We need a home page that should simply state "Safe, secure, Swiss" and then four pages: About BlueNova, Investment opportunity, Absolute return investing,
- Investment strategy. And the navigation needs to allow to toggle between English, Russian and Spanish.
- Let me help you by providing some examples of the kind of site that I have in mind, crisp, clean, simple (the sites are listed in alphabetical order):
- altapartners.com
- archventure.com
- baincapital.com
- bbbiotech.com
- catalysiscapital.com
- mpmcapital.com
- hbmhealthcare.com
- inventages.com
- healthcap.eu
- polarispartners.com
- sanderling.com
- tvm-capital.com
- Take a look at these and your job will become easier, much easier. They all have the same type of look and feel to them.
- One really cool landing page is here:
- kpcb.com
- Maybe we can do something like on their landing page in our logo with ursae minoris (see pictures)?
- If you use pictures, think Switzerland. Google the following and look at images:
- Matterhorn
- luzern vierwaldstättersee
- mechanical swiss watch
- vault
Nice to have
- Please look at the logo. I like the Sans Serif Fonts, Gill Sans and Helvetica Neue above all. Colors based on the logo are:
- - dark blue R: 0, G: 22, B: 115
- - light blue R: 68, G: 133, B: 212
Should not have
- Unless you feel that the audience loves pompous design, let's keep it straight.