• US$160

• 93 designs

• 20 designers

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Logo Design Brief

NOTE: Logo CANNOT be trademarked or include trademarked elements and must be 100% free for commercial use.

Project Description & Objectives
Nomad-ahh is a revolutionary new furniture brand with a mission to make quality, affordable furniture designed to be easily transported and constructed/deconstructed.
Nomad-ahh needs a logo that is as breakthrough and different as the company itself. The logo must fit with the brand positioning and tone of voice (optimistic, confident, young). It also must help explain the brand name which combines the key insight (I am a modern nomad who moves residences frequently , and furniture is heavy and difficult to break down and move) with the convenience of Nomad-ahh versus other furniture brands :
Dont want to waste money on furniture from a branded retailer? Nomad-ahh!!
Don’t want to spend your entire Sunday afternoon putting together furniture? Nomad-ahh!!
Need to move quickly and don’t want to bother with a mover or asking friends? Nomad-ahh!
Target Consumer
Consumers that move frequently and/or value space, time and money. Specifically college students, urban dwellers and young professionals..
Positioning
Convenient, customizable and affordable quality furniture.
Initial Ideas
Man with folded furniture underneath arm between two skyscrapers highlighting ease of carrying product and explaining brand name.
Most Meaningful Point of Difference
Designed for convenience. No tools necessary, can be put together in under 5 minutes. Breaks down flat so can fit into the trunk of an economy sized car.
What must the design achieve?
Explain brand name, Convey Benefit and unique selling position
Design Must Have’s:
Must work as a one color logo (with transparent background)
Modern, clean simple design that explains brand’s appeal
Must include brand name, brand name must also work as separate asset (logo must also work as separate asset)

Target Market(s)

See attachment

Industry/Entity Type

Commercial

Logo Text

NOMAD-ahh!

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See attachment

Nice to have

• See attachment

Should not have

• See attachment

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Files