Upstream Development Decisions Logo
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This customer received 130 logo designs from 40 designers. They chose this logo design from Pablo Von Crust as the winning design.
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Logo Design Brief
I need a logo design for a new consulting company called 'Upstream Development Decisions'. The consulting company will offer consulting services to the oil and gas industry during the planning phases of large oil and gas development projects. The company logo should reflect the strategic choices that must be made during the early phases of project execution. Please note that the word 'Upstream' in the oil and gas industry refers to the part of the industry that is focused on exploring for new oil and gas fields, drilling wells, and and constructing surface production facilities. PLEASE DO NOT SUBMIT LOGOS THAT INCLUDE RIVERS, BOATS, ETC. I would rather have a logo that reflects strategic decision choices and choosing a direction rather than industry-specific images.
Target Market(s)
Potential customers of consulting service
Industry/Entity Type
Oil And Gas
Logo Text
Upstream Development Decisions
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A graphic image that reflects strategic direction or choices. See attached image file for an example.
Nice to have
- Image reflects choosing the best possible direction among several alternatives
Should not have
- No images showing rivers, streams, or boats - see note in description on what the word 'Upstream' means.
- No flames to represent gas industry, not representative of gas producing industry.