Logo design for New Zealand's leading vehicle remapping company (digital engine optimization)
Want to win a job like this?
This customer received 51 logo designs from 13 designers. They chose this logo design from carlomagno as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
I have a vehicle remapping (chiptuning) company in New Zealand. Quality in New Zealand is not necessary the top priority of service providers unfortunately, however the demand for it is huge. One of my primary goal was always to provide a quality service/product for my customers, eg. we only want to tune 1, maybe 2 cars a day, because we want to spend a quality time with the customers and their precious cars to provide exactly what they're after. This way, we built an excellent reputation and the logo needs to represent that quality, reliabliity and overall good feeling about the logo as well. It's challenging :)
To give a hint, the ideal logo I'm after a logo that people want to put onto their vehciles after a tuning, even the most expensive Lamborghini owner would want to have the sticker on - type of quality. I'd like to see an elegant, sophisticated logo that people will remember. The logo doesn't necessary has to directly link to the car industry (like Porsche logo, or Ferrari horse logo), it's NOT a requirement. It just needs to be a beauty one - I will take care of associating the brand with the logo myself :)
The logo can however play with the NZ icons, like
* the Interislander logo (www.interislander.co.nz)
* or the Air New Zealand logo (airnewzealand.co.nz)
* or the New Zealand Antarctic Institute's logo (http://antarcticanz.govt.nz/)
Hint: the logo can contain an animal that represents power, elegance, or being unique. (eg. jaguar, ferrari logos)
Hint: strongly advised to have a look at the webpage that kinda represents some kind of a style. www.xtremetuning.co.nz
Hint: attached few pictures that suggests the style I'm after.
Hint: it would be nice to see few designs that has the following effect: imagine 3 parallel yellow lines that goes horizontally from left to right. In the first third lines are straight, then they start to open (how water dodges a rock in the river), the top line goes above the central logo, the middle one disappears ( or absorbs in the central logo image), while the bottom line also dodges the central image. This is in the 2nd third. In the 3rd third the lines unite again, flat out and ends the logo as it started.
Hint: xtremetuning as a word doens't necessary have to be in the logo. It might be handy, but not necessary.
Hint: xtremetuning as a word doesn't have to be typed fonts, can be handwritten style as well, to preresent customizability, workmanship, dedicated time and effort on the car - if you know what I mean. Our product is actually handmade from lots of sense.
If you need more info, please call on 027 2099992 or email on brno@xtremetuning.co.nz
Target Market(s)
High end automotives.
Luxury Audi, Mercedes, Ferrari, Lamborghini, Maserati, but also some modern diesels, such as FOrd Ranger, VW Amarok, Mitsubishi Triton
Industry/Entity Type
Digital
Logo Text
Xtremetuning
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- * the logo must fit a totally black or dark grey background.
- * Main colours should be RED, YELLOW and BLUE
- * elegant & unique (like the ferrari logo)