Australian Baby Products Brand needs a Logo

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This customer received 100 logo designs from 28 designers. They chose this logo design from hala.tout as the winning design.
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I need a logo design for a new company based in Sydney called "Love My Bub." The brand brings exciting products into the Australian market for mums (and dads) to make parenting easier and fun because let's face it - being a first time parent is hard! The name of the brand was inspired by my son - no matter how tough and tiring it is, I love my bub - watching him grow brings me so much joy and happiness.
Our launch product will be a line of stroller and pram accessories. The logo should communicate warmth, love, joy/happiness, security with a bit of style.
Target Market(s)
Mums and Dads with little ones under 4 years of age.
Industry/Entity Type
Baby
Logo Text
Love My Bub
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It should have a 'icon' element - something I can print on products without using the name. (ie. the NIKE 'swoosh' without the words NIKE)
Nice to have
- We are 100% Australian Owned and Operated so it would be nice to have something that symbolizes Australia (though not a must have). Most people would think about kangaroo or koala but many brands already have these two animals as part of their logo, I think.
Should not have
- I don't like a full-on sketch of a baby since it's too cliche and cartoon-y. However something abstract would be okay.