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Engineering Logo Design Project
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This customer received 245 logo designs from 82 designers. They chose this logo design from MIKE as the winning design.
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US$1050
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245 designs
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82 designers
Logo Design Brief
Murphy Engineering is a machine shop that has been around for about 40 years. We make parts for power plants. Usually large diameter cast iron simple parts.
I am looking for a design that can show that we are a company that is used to machining large parts on lathes.
I generally struggle with anything artistic, but I will try to get across one idea I had. If you google old Monarch lathes you will get an idea of what kind of machines we have in our shop. If you search ebay for item number 230996592692 you will see a model very close to what we have. On the left hand side of the older lathes like we have they use levers to change gears. I thought someone with more talent than I could make the shape of the lathe into our logo. I was thinking of making the gear levers look like the "M" in Murphy. The maybe "Engineering" could look like it was in the lathe spinning; getting machined. M would go down vertically and Engineering Horizontally???
I would also like it to show scale somehow. I would like to show that our lathes are about 8' tall.
I am open to creative ideas, but I would like something that I can put on our new website, and one that we can put on letterhead t shirts et cetera.
my website is murphyeng.com
our tag line is "The Small Shop With LARGE CAPACITY"
We make Industrial Vane Controls for coal and oil power plants.
IVCs regulate the amount of air into and out of the combustion process the same way a carburetor's butterfly valve and a wood stove's flue work. Of course our;s are larger. Much larger. Our IVC assemblies assembled at the plant are often 40 feet in diameter. The largest part that we machine is 50" in diameter.
Mike
Updates
I am getting a lot of logos that are a bit more generic than I was hoping for.
Added Tuesday, June 11, 2013
Added Tuesday, June 11, 2013
I am seeing more logos I like now. Lots of logos coming in with Murphy Engineering drawn within a lathe somehow. Creative is good.
Added Tuesday, June 11, 2013
The best designs I am receiving are from people that generally follow the brief, but add a little bit of artistic flare. The designs that use generic clipart are in general more detailed than the simpler designs that are made from scratch, but the simpler designs look nicer. I think the simpler designs will also translate to better logos for emails and business cards and embroidery.
Added Wednesday, June 12, 2013
My facebook page: https://www.facebook.com/MurphyEngineering
Added Wednesday, June 12, 2013
Project Deadline Extended
Reason: I have been away from my office for a week and have been unable to give this project the attention it needs. I am extending it one more week so I can give feedback to designers to narrow down the results. I hope I will have a winner within this week.
Thank you,
Mike
Added Sunday, July 07, 2013
Target Market(s)
Large power plants, plant owners.
Industry/Entity Type
Shop
Logo Text
Machine Shop looks for someone creative
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- words Murphy Engineering
picture or art to convey a larger, and more rugged machine shop
Nice to have
- I would love it if someone could figure out a way to incorporate our company into a machine tool.
Should not have
- anything feminine or conveying a high production shop. I want to stay away from the generic micrometer or caliper design. I want something to show that we do something different.
