CDM Roofing- Bold Web Design Project
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This customer received 19 web designs from 8 designers. They chose this web design from Epul as the winning design.
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Web Design Brief
We need a website design for a company that constructs and repairs commercial and residential roofing. They need a website design that looks clean, cutting edge, and can keep up with their competitors websites (Tecta America, Baker Roofing Company, CMR Construction). They want to look experienced and "big" enough to handle large commercial projects. They also are striving for a professional and educational feel, and want to really articulate that they work with both residential/HOA and commercial clientele. They want a high conversion rate to their social media platforms and to another area of the site where they can fill out a form, so those areas should be emphasized.
Target Market(s)
Men and Women mainly between 25 and 65, typically in the higher income bracket (200,000+).
Industry/Entity Type
Residential
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Landing page must have two separate but equally prominent buttons, directing the customers to a specific area of the site based on their need: commercial or residential. Clicking ether of these links will lead them to a welcome page for residential customers, or a welcome page for commercial clients.
-So must have 2 pages, a landing page and a welcome page that can be adapted for use as the commercial page and the residential page.
- A photo slider on the landing page
Nice to have
- -Color scheme should generally follow along with the colors used in the logo
-Professional, bold and modern.
Should not have
- -Avoid the "mom and pop" look
-Avoid the color red in the color scheme