Tour company in Outback Australia needs a logo design

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This customer received 116 logo designs from 45 designers. They chose this logo design from Philip Coetsee as the winning design.
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We need a logo design for a new tour company based in Outback Australia. We offer a variety of quality 4WD tours in the South Australian outback. We want the logo to be classy and to signal 'outback' and quality. We are NOT a budget tour company. Logo will be used for our bus, website, business cards, as letterhead etc.
Updates
Project Deadline Extended Reason: I have extended the deadline to get more time to choose the perfect logo. I will write feedback for everyone later today :) Added Wednesday, November 11, 2015
Target Market(s)
International and Australian tourists.
Industry/Entity Type
Tourism
Logo Text
Noble Tours Australia
Logo styles of interest
Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- outback symbolism (not Uluru) and/or aboriginal symbols