• A$160

• 109 designs

• 47 designers

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Logo Design Brief

Please visit our website for some background on our business - www.nmcfs.com

We are looking for a sharp, fresh logo that represents our company but somehow still incorporates our shield icon (Please refer to image attached). Here are some attributes we are trying to capture:

• “We are people helping people.”
• Our company’s client however is the sales person. The sales person is #1.
• One of our mottos is “how do we put more money in our Rep’s pockets today?”
• We are a national sales organization that markets to middle-class families.
• We have a history rich in tradition. National Motor Club has been around since 1956.
• We market products and services that assist families in safety, security and savings.

We have a working brand scheme right now of Red (PMS 200 C), Blue (PMS 653 C), Black, Teal (PMS 7459 C), Light Blue (PMS 2915 C), and Powder Blue (PMS 7457 C). But we are open about colour options.

We would like a logo that can also be translated to monochromatic colours.

I have attached a copy of the current logo.

UPDATE COMMENTS

We would like to move away from the “NMC” and “National Motor Club” and look at incorporating more “NMCFS” or “NMC Field Services” .

We are trying to move away from the NMC aspect of the logo and move more towards “Field Services”. The theme, if at all possible, is trying to capture the concept of “people helping other people” or simply “people helping people.” We are aiming for less “automobile” reference and more of a “community” feel or “people delivering safety, security, and savings to other people.” We would not mind seeing different designs that display just the “NMCFS”, the “FS” alone, or the “Field Services” alone in creative ways.

We are definitely interested in incorporating the Shield from the NMC logo in some fashion but it does not need to be predominant. It could be more of a silhouette or outline perhaps. Although I did supply you with the Pantone colour palette, it isn’t really necessary in the design aspects at this time.

Hope this helps.. please message if you have any questions.

Industry/Entity Type

Business

Logo Text

NMCFS or NMC Field Services OR Field Services

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Look and feel

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