• US$650

• 501 designs

• 109 designers

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Logo Design Brief

***SEP08***
Brief of a brief of a brief...

When people see my logo for the first time (and if it's really that cool, then every time!), I want them to feel like this marketing firm is...

Savvy yet not stuffy,
Cool yet not childish,
Marketer definitely not lawyer,
Out there yet not outrageous,
Simplistic yet not plain, and most of all...right brain CREATIVE.
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I recently acquired an established Canadian marketing/publishing company. For 25 years, it successfully offered direct marketing services and publishing collateral for Canadian pharmaceutical manufacturers.
The company is in dire straits of a complete brand makeover. Not just a simple nip & tuck, we are talking about a full body job starting with a new logo for a new name; introducing Rightbrain Marketing (yes, Rightbrain in one word).
Initially, I'll continue to offer the same services customers have long been used to. Gradually though, the strategy will be to move up the "food chain"; from commodities services to advisor as a high value partner.
The pharmaceutical manufacturers are, in general, not necessarily progressive from a marketing point of view. They can’t be, considering their own market. My competitors and most of the industry suppliers are, by association, also conservative. At best, their image is contemporary. I want and need to, be different. Not quirky; I’m not a software start-up or consumer company.

The statement I’m looking from my customers is; "Wow, now these guys look like pros" when they see my image (business cards, web, etc.). It must exude of creativity. So, a profile of a head with a brain in the logo would be too obvious, too typical, unless it is very creatively done (and not obvious). It must be simple. And please NO SWOOSH (BTW; my definition of swoosh is the arc of circle like rings of Saturn), or GLOBE type derivatives of any kind. The “look and feel slider” was very carefully chosen. If you include designs with the word “Rightbrain”, please not the word “Marketing”.

Colours should be executive elegance (not stuffy!) like a dark charcoal grey or black background with one other brighter colour. But this is strictly a suggestion. Since my industry still uses fax a lot (yes, it still does!), it must be able to transmit well in this medium (assume then no gradient). The new logo will also form the basis for the rest of my graphical brand.

I created my current name, logo and graphics for my other consulting company (www.symbeyon.com). This probably gives you a good feel for my design "type".

Lastly, I've attached logos from Creattica that "hit" me so that it may give you another way to tell you what I like.

Well, that’s it. Thank you for participating and I simply can’t wait to see your designs.

***07SEP***
I'm realising that I do not like logos with the initials "RB" since it presumes my company name is two separate words, which is not. I've received many designs with a reverse "R" with a "B" and I'd like to stay away from this.

Also, again with so many submission, that I would prefer to see the spelling as "Rightbrain" as opposed the "RightBrain" but you can make each "word" different font or colour or even "RIGHTbrain" to distinguish the two but it is one single word.
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Target Market(s)

Strictly pharmaceutical manufacturers dealing with marketing and sales department directors

Industry/Entity Type

Pharmaceutical

Logo Text

Rightbrain

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No swoosh of any kind
  No globes of any kind
  No crosses to signify the medical field
  ***New 7Sep*** No logos with "RB" (see brief)
  

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Files

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