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Logo design for UpKeep Home Improvement
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This customer received 102 logo designs from 27 designers. They chose this logo design from AM Interactive Design as the winning design.
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US$160
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102 designs
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27 designers
Logo Design Brief
We need our logo redesigned as our business is growing. We want our logo to show that we are a skilled, dependable, trustworthy home improvement company that is committed to customer satisfaction. Our motto is "Keeping up the good work!" We want our logo to appeal to clients who are detail-oriented, discerning in their taste and looking for the best quality. We want our logo to grab people's attention when they see it on our van driving down the highway. We want to be able to use our logo on business cards, t-shirts (which we use while on the job) as well as vehicle graphics. We work in a small state where there's a lot of competition. We want to create a brand people won't forget!
Updates
Project Deadline Extended
Reason: We are still undecided between the designs we have received and need more time.
Added Saturday, November 21, 2015
Target Market(s)
Middle to upper-middle class home owners in the New England, USA area; we also serve commercial businesses occasionally
Industry/Entity Type
Home Improvement
Logo Text
UPKEEP HOME IMPROVEMENT, INC.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name should be the biggest part and can be written in all caps (UPKEEP) or a mix of upper and lower case (UpKeep) and the Home Improvement, Inc. must be smaller but still readable. Our colors are orange, blue, and off-white. We would like the logo to include an upward pointing arrow that also implies the shape of a house. The name can be either inside or outside this arrow. Font should express experience, dependability and strength, good taste and commitment to quality. Logo should be attention-grabbing when large on the side of a van or on a Tshirt.
Nice to have
- An arrow pointing up that resembles/implies a house with a triangular roof
Should not have
- Fonts that are hard to read or too cutesy, fancy or feminine.
