• US$280

• 79 designs

• 24 designers

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Logo Design Brief

The CESSE Annual Meeting is being re-named "ACCESSE 2016" and we need to create a logo treatment.

CESSE stands for the Council of Engineering and Scientific Society Executives and here is a bit about the organization:

Engineering and scientific societies play a crucial role in the development of the professions that are key to advancing innovation. The Council of Engineering and Scientific Society Executives (CESSE), incorporated in 1977, is an informal professional society of chief executive officers and mid- to senior-level staff members of scientific and engineering societies dedicated to leadership excellence.

CESSE offers its members a forum for exchanging information about their experiences and a venue for addressing the problems, challenges, and opportunities they face in operating their societies. CESSE's greatest resource is its members' wisdom and experience. CESSE members are known - some are even notorious - for their willingness to share their knowledge with colleagues.

CESSE provides the go-to source of education, networking and benchmarking for the staffs of engineering, technical and scientific societies to ensure the exchange and development of effective leadership practices.

Their annual meeting, traditionally and most literally called, the CESSE Annual Meeting is being reimagined and redesigned to be more like what you may expect at TED conference/talk to be like. (https://conferences.ted.com/TED2016/)

Here is how the CESSE Annual meeting is positioned:

For strategic, actionable ideas that help engineering and scientific society leaders achieve excellence, the CESSE Annual Meeting brings together disruptive perspectives from inside and outside our unique community..

Name Rationale:
• The name communicates a driving benefit of attending the CESSE Annual Meeting—you have access to thought leadership, new perspectives, new ideas and your peers in the science and engineering association leadership community.
• The twist of "re-spelling" "Access" as "ACCESSE" keeps CESSE in the name and provides a natural evolution from the current "CESSE Annual Meeting" to a new name.
• The name is short, "ownable" and timeless.



We need a type-driven logo for ACCESSE 2016 that can be used for many years to come. The logo may include a logo mark/bug if it adds to the idea. The look should be very clean and modern, while conveying a sense of excitement and promise. It needs to feel contemporary, yet avoid being too trendy or dated within a few years.

We would like to see creative ways to highlight the "CESSE" in "ACCESSE" through color or other design techniques

NOTE: Attached is the look and feel we will be using to promote the conference; the new logo should compliment this but should not replicate the type/approach.

Target Market(s)

executives who run scientific and engineering societies. THESE MAY NOT be scientists or engineers. They may be people with business degrees, marketing backgrounds, management experience, etc.

Industry/Entity Type

Leadership

Logo Text

ACCESSE 2016 OR ACCESSE 16

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The look should be very clean and modern, while conveying a sense of excitement and promise. It needs to feel contemporary, yet avoid being too trendy or dated within a few years.
• The color palette is open, but should be vibrant, warm and welcoming. Again, colors need to be modern, yet timeless.
• Lastly, a lock-up should include the following:
• the name: ACCESSE
• The year: 2016 NOTE: you may try simply "16" if you like. The name will have to be easy to change in years to come
• a descriptor line: The CESSE Annual Meeting

Nice to have

• We would like to see creative ways to highlight the "CESSE" in "ACCESSE" through color or other design techniques

Should not have

• NO scientific or engineering visuals/cliches. That is no beakers, gears, atoms, chemistry symbols, math symbols, etc.
• This is about ideas and connecting.
• ALSO ... NO lightbulbs or handshakes.

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