A punchy one page sell-shell for a new product for surfers: the Wax-Comb Surf Leash

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This customer received 19 flyer designs from 11 designers. They chose this flyer design from alex989 as the winning design.

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Flyer Design Brief

The Wax Comb Surf Leash is a product for surfers. Most surfers use a leash (also called "leg rope") to keep the board attached to one leg. Surfers also use wax spread on their boards to create grip and avoid slipping when stepping on the soaked board.
A wax comb is used to scratch old wax and return the grip to its surface.
I recently patented a product design that includes the wax comb in the leash so that it is always available.
This project is to create a one pager sell sheet about this product. The sell sheet aims to grab attention of product developers of surfing brands that might want to manufacture this product under license.

Target Market(s)

The sell sheet must appeal to, and will be sent to, Product Developers, Product Designers, and Industrial Designers that work for the surfing hardware industry. Examples of companies in this industry: FCS, Surfing Hardware Industries, DAKINE, Creatures of Leisure, Surf More, XM, Ocean and Earth, amongst others...
On the other hand, the target market for the product are all surfers around the world.
Note: many, probably most, Product Developers in the surfing industry are also surfers.

Industry/Entity Type

Product


Font styles to use
Sans Serif
Other font styles liked:
  • anything goes

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
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Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Some surfing related images: a surfer, a wave.
  • Text explaining the product and benefits. Refer to examples of previous sell sheets.
Nice to have
  • An image of a surfer surfing where the leash (leg rope) is seen.
Should not have
  • Other brands, company names
  • Photos of professional athletes where this can be identified

Files
Download all files - 7.0 MB
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Payments
1st place
A$130
Total
A$130

Project Deadline
25 Nov 2015 13:51:40 UTC
Language

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