• A$320

• 113 designs

• 41 designers

---

Logo Design Brief

I need a logo for an online coffee company called True Grit Coffee. The logo needs to include a short way of representing the initials TGC. As an Australian business it needs to have an Australian identity as well as have the idea of 'toughness'. It will appear on websites, coffee bags, cups, barriers, shirts. Ideas have included cattle brands, country images, but I am looking for new ideas and fresh inspiration.

Target Market(s)

Working men and women with families, they make coffee at home and are willing to pay more for their coffee than what is at the supermarket. They are also people who buy online regularly.

Industry/Entity Type

Hospitality

Logo Text

TRUE GRIT COFFEE TGC

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• It must obviously be about coffee, it must be easy to read, an Australian identity

Nice to have

• Ways of combining the initials TGC that look like a cattle brand - but I am also interested in designs that are completely original and interpret the name in a different way. I am finding that a lot of the designs look very computer generated and not very original. I don't necessarily want something that is hand-drawn but it needs to look more authentic, more organic.

Should not have

• I don't want something that looks like a stamp- that has been done before many times. Coffee stains have also been overdone. I don't want lots of colours but I am open to ideas that use colour in an eye-catching way.