lifester crowdfunding app for life insurance

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This customer received 193 logo designs from 73 designers. They chose this logo design from DiLion as the winning design.
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Logo Design Brief
lifester is a private crowdfunding startup similar to Kickstarter but used specifically by individuals to solicit loans and gifts from family members to help fund their life insurance policies for retirement and other financial planning needs. Our current product is called SFI or Self-Financed Insurance and our website is www.sfilive.com. Our lifester website and iPhone app will look very much like Kickstarter. But because this is insurance and the investors are not really investors but family members helping out, it needs to convey life and fun and emotion in a very abstract way.
Target Market(s)
life insurance agents, their clients and the families of their clients who are being asked to pool their resources together to buy life insurance for the insured.
Industry/Entity Type
Insurance
Logo Text
lifester
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The app will look like Kickstarter but the logo can be unique.
Nice to have
- Clean, creative, but use your artistic license.
Should not have
- Black background, ornate or old fashioned design.