• A$100

• 24 designs

• 7 designers

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Logo Design Brief

We are a not for profit organisation made up of a variety of local youth, service and environment organisations based in the Dandenong Ranges near Melbourne in Australia. The organisation is operating under the auspices of The Scouts. We are putting on the "Living it Now! Sustainable Lifestyle Festival in Spring, expecting well over 5000 people to attend the event with more in future years.

The event will include a tour of local sustainable homes, sustainability conference, expo of over 100 business and community group exhibitors, food, entertainment and activities for children and youth organised by The Scouts.

Target Market(s)

This event is targeted to all ages, although more specifically targeted to youth and young families that are living locally in the Dandenong Ranges and in the city and suburbs of Melbourne.

Industry/Entity Type

Festival

Logo Text

Living it Now! Sustainable Lifestyle Festival

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Logo styles of interest

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Requirements

Must have

• Design should have two components:
• 1. a UNIQUE and DISTINCTIVE logo image communicating a Sustainable Lifestyle Festival.
• Key themes include: environment, festivity, community, awareness, education, positive lifestyle, health, community connectedness
• 2. a UNIQUE and DISTINCTIVE logo for the brand name “Living it Now!”
• The logos should embrace the theme of environmental sustainability and awareness. It needs to be simplistic but vibrant to promote a sense of ‘festivity’ and to appeal to older youth. The designs should be clean, simple, effective and attention-grabbing for everyone regardless of their age, sex, geographic location - whether they are interested in and/or sympathetic to our mission or not.
• The catch phrase Living it Now! symbolizes the need for urgency in addressing environmental concerns and also affirms, that what you will learn on the day can easily be incorporated into your everyday lifestyle as it is currently being practiced by those participating in the Festival. It is aimed to provide you with a sense of ‘You can do it too!’ and ‘you better start doing it now!’
• This event is also based around community connectedness and working together to achieve positive outcomes on a global scale.