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Company Logo and Graphic Identity
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This customer received 71 logo designs from 26 designers. They chose this logo design from parshdelhi as the winning design.
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US$650
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71 designs
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26 designers
Logo Design Brief
Monte Cook Games was launched in 2012 to produce amazing tabletop roleplaying game products. The company was a bit surprised by the sudden and immediate success of its initial release. A logo was designed, but the design was finalized before the company’s personality and remit were fully explored. The existing logo is not sufficient for our current and future needs, and no further aspects of our graphic identity have been established at all.
Our products are primarily print and ebook titles; a logo that looks very "web 2.0" won't serve our needs. Our logo can't have too radical an aspect ration, because it needs to be legible in a variety of settings (book spines, for example). We're open to all interesting ideas, but seem to have a liking for saturated colors.
Monte Cook Games is:
• Creative: We appreciate classic fantasy tropes—but we love to create new ones
• Forward-looking: In an era when looking back at previous generations of roleplaying games is fashionable, we blaze new trails
• High-quality: Our production standards are the highest in the industry; our products are always beautiful, evocative, and designed for ease of use
• Unexpected: We see value in innovation, both in terms of content and delivery methods. Our customers are constantly delighted by our products.
• Beautiful: We recognize the impact powerful artwork and design has on the imagination, and we make the most of it
• Story-oriented: Our products tell compelling stories, and more critically, they enable and unlock the compelling stories of players
Requirements
• Logo, with variants that work in color and B/W, and perhaps an eye toward motion
• Title and body font
• Color palette
• Typographical standards
Updates
Hi, all, and thanks everyone for the many creative design submissions. Whether we're still considering your design, or we've decided it's not quite what we want-or you're still working on a submission for us-we appreciate your thoughts.
- It is absolutely critical that the logo has a dynamic feel to it. Text (or even and image) that just sits there is not of use to us. Give us some flow! Some sense of motion! A feeling that this company has life and is going places!
- We've received lots of logos that are long and flat-the type of shape that would fit perfectly at the top of a web site. We need something with a more squarish aspect ratio. I don't mean it should be square in shape, just that the height and width dimensions should be similar. The width should not be more than, say, about one-and-a-half times the height.
- Speaking of shape, if you google "best round logos," you'll see a lot of designs that we like. We aren't particularly interested in a round logo, but working within (or just with) a shape might produce some attractive results.
- Several logos have used a d20 (twenty-sided die), a regular (six-sided) die, or a hex shape in their design. These are all pretty cliche in our industry. We aren't opposed to these elements-they do tie in nicely to our heritage and product line-but they would need to be used in a pretty interesting way.
- Most logos that include the full company name put much more emphasis on the words "Monte" and "Cook," with the word "Games" set in smaller or less prominent text. We would like all three words to be equal in weight.
- If the words aren't working in your design, we would consider a design that is based around the initials (MCG). We would also consider designs that don't include either words or initials, but just an image or icon that conveys our company spirit (see CBS, ATT, or Canadian Airlines).
- If you're looking for examples of logos that we think work, within our industry, google the logo for Wizards of the Coast. Or try its parent company, Hasbro. We don't necessarily want our logo to look like theirs, but we think they did a good job on theirs.
Added Friday, June 28, 2013
Target Market(s)
Tabletop game players and retailers. Male and female adults, generally well educated, with an interest in fantasy.
Industry/Entity Type
Games
Logo Text
Monte Cook Games
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
