• US$200

• 55 designs

• 12 designers

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Logo Design Brief

Logo for use on downtube and front of off-road, fat-tire cargo tricycle - both human powered and electric assist versions. The design has two wheels in front and and one rear wheel - see attached image. Logo will be used for off-road bike components and other gear as well.

Logo includes text and mark/bug. Bug precedes or follows text and should be slightly larger in size.

Logo and Bug/Symbol should be same solid color. The color of the Logo and bug should complement the RAL 6020 frame coloring.

The logo design should convey some of the primitive and aggressive attributes of the massai rungu - http://en.wikipedia.org/wiki/Rungu_(weapon)

Other attributes:
Rugged
Adaptable
Simplicity
Adventure
Defiant

Deliverables need to include eps files and files readable in Adobe illustrator CS4. Files need to include complete logo with text and bug as well as both components separated.

Replacement logo and concept for Li-3, which had to be abandoned as a name. Winning Li-3 logo attached.

Target Market(s)

Men who are educated and well-off financially; 30s - 50s inclined toward adventure sports - skiing, surfing, SUP, Scuba, etc. Used to spending $1,000s

Industry/Entity Type

Wheel

Logo Text

RUNGU

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Mark and logotype
  Mark must be able to stand alone
  Mark and logotype must be same solid color

Should not have

• More than one color or shade per mark and logotype.

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Files

Download all files - 0.4 MB