• A$160

• 139 designs

• 49 designers

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Logo Design Brief

=== About us ===

Greyology is an app (iOS, Android, Web) that helps users teach themselves new things from their phone. For example - the capitals of all the countries in the world, morse code, US presidents, etc. This is useful for both nerdy adults who want to learn a bit of trivia and kids studying these things at school.

The name is a play on "grey matter", a part of your brain that processes new information (or something, I'm not a neurologist) and "ology", meaning a field of study.

=== Where will the logo be used? ===

The logo is a bit tricky because - while it'll start out on a web page where there's a lot of room - it'll also need to work as an app icon, in a smaller size for an app header on phones, etc. It's critical we be able to abstract one part of the logo - like a letter or an icon or something - for use in a square aspect app icon.

== Color and typeface ===

I like all of these colors and am shooting for something quite modern looking - https://www.materialpalette.com/ - but am open to your expert opinion on others. Happy with whatever font suits, I think simple / plain would be nice and the text will probably look better in caps. We're really, really open on typeface and color.

=== Inspiration ===

Here are a few ideas I thought looked cool, all of them incorporating brains (which I think would be a sensible choice for the icon).

http://i.imgur.com/YIgE8zj.png - don't love the overall look but I like the unconventional approach of drawing the brain like a circuit diagram

http://image.naldzgraphics.net/2013/06/14-fourteen-Megabrain.jpg I like the text (and the logo) but I worry this is too simple / isn't really modern when compared to some of the below

https://d3ui957tjb5bqd.cloudfront.net/images/screenshots/products/29/297/297964/digital-brain-f.jpg?1420973899 - another nice looking angular approach

https://stocklogos-pd.s3.amazonaws.com/styles/logo-medium-alt/logos/image/1368463748-ad805ddedc588d9dcf7f240dfb9b0b7e.png?itok=ohOX1Wwq - a little bit different, again I like that it doesn't look very "organic".

http://deeleven.net/resources/uploads/2014/09/Poly_Brain_logo.png - I like how this takes the polygon approach and makes it 3d. This is probably my favourite - both imagery and text - but it could maybe be a bit more colorful?

http://thumbs.dreamstime.com/z/brain-opening-concept-creative-brain-abstract-vector-logo-design-template-corporate-business-industrial-logotype-symbol-49641425.jpg - the black logo against a coloured background looks cool here. If we did something more colourful like the above geometric designs, it'd be nice if it could be reduced to a single colour silhouette (maybe the vertices would go transparent but the faces would stay filled?) so we could use it like this too.

http://greymatterstrategies.com/wp-content/uploads/2015/09/GMS-Logo-Header2.png - I think it's cute how this integrates with the suit. I wouldn't want it in the logo itself, but it'd be nice if the brain design we end up with could be used for this kind of thing in future.

=== Wrapping up ===

I am very, very open to other ideas and - super important - I wouldn't want a logo that could be confused with any of these existing businesses. Given that logos are often displayed without text I would like it to be quite distinctive.

Overall the logo should look intelligent, modern and approachable. Hopefully this isn't too broad! Thanks for reading.

Target Market(s)

Nerdy adults and kids who want to better themselves by learning "trivia" like world capitals.

Industry/Entity Type

Education

Logo Text

Greyology

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern, intelligent looking design

Nice to have

• A single color / silhouette version for use on a fixed color background.

Should not have

• "Hipster" fonts / design (google image "Hipster logo" if you don't know what I'm talking about)

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Files

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